MA Communication and Public Relations

The MA in Communication and Public Relations (Revised Programme) is an innovative program designed to equip you with the knowledge, skills, and strategic insights needed to excel in today’s dynamic communication landscape. This blended learning program offers a flexible mix of online and in-person courses, allowing you to dive deep into the complexities of modern communication and public relations. The curriculum combines rigorous theoretical knowledge with practical skills, embracing digital concepts like Graphic Design, Multimedia Applications, Digital Communications, Data Analytics, and Social Media. Emphasizing critical thinking, analytical expertise, and strategic insight, this degree prepares you for diverse roles across Public Relations, Journalism, Digital Marketing, and Corporate Communications. Join us to become a creative and effective communicator, ready to lead and make an impact in any organizational environment.

Objectives

demonstrate an advanced understanding of key theories, concepts, and methodologies in the field of communication, public relations and interrelated disciplines.

analyse and critically evaluate communication processes, strategies, and messages within diverse organisational, cultural, and societal settings.

foster a profound comprehension of the societal role of public relations and its integration within broader communication strategies, particularly emphasising its central role in reputation management.

develop comprehensive communication plans and campaigns, demonstrating strategic thinking and problem-solving abilities.

engage in ethical and responsible communication and public relations practices, demonstrating awareness of the social, cultural, and ethical implications of communication choices.

incorporate technology-driven solutions into communication planning and execution, leveraging digital tools and platforms to enhance audience engagement and message dissemination.

Requirements

Applicants should satisfy the University’s General Entry Requirements for admission.

NIVERSITY

ECHNOLOGY

AURITIUS

PROSPECTIVE STUDENT

EXISTING STUDENT

ALUMNI