MSc International Tourism Management and Digital Marketing

Aspirations for Highflyers

The MSc International Tourism Management and Digital Marketing programme is designed for professionals in the industry who wish to gain or enhance their qualifications to advance their careers in international tourism management and digital marketing. It develops professional and management expertise in tourism and digital marketing, whether you are currently working in the international tourism industry or come from a non-tourism background. Interesting, diverse, and challenging employment opportunities exist as tourism organisations increasingly operate on a global level.

Objectives

equip you with the core knowledge and theoretical underpinnings of international tourism management and digital marketing
extend your understanding of the nature of international tourism flows and the role of government and stakeholders
develop and demonstrate knowledge and understanding of the application of technology and digital marketing within the global tourism context
develop skills and knowledge necessary in decision-making at managerial level
develop your ability to think critically, appraise and apply relevant academic models to the international tourism industry
provide a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management and digital marketing.

Requirements

  • Applicants should satisfy the University’s General Entry Requirements for admission.
  • (i)a Honours degree from a recognised University
  • Or
  • (ii)an approved professional qualification recognised as being equivalent to a honours degree by the Academic Council.
  • Or
  • (iii) an Ordinary Degree or a non-honours degree from a recognised University with at least 3 years of work experience in the relevant field which demonstrate that a candidate possesses appropriate knowledge and skills at a standard acceptable by the Academic Council.
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Curriculum

13 Lessons1 year (FT) / 2 years (PT)

Year 1

International Tourism Marketing


Graphic Design for Digital Marketing*


Consumer Behaviour in Tourism*


Human Resource Management for Tourism


Tourism and Sustainable Development*


Digital Marketing*


Year 2