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Dr(Mrs). Perunjodi NAIDOO

Job Title

Associate Professor


[email protected]


School of Sustainable Development and Tourism Department of Tourism, Leisure and Services Management



Research interests:
Main research interests relate to tourism development and hospitality management. She is particularly interested in tourism development in small islands and developing countries, the well-being of destination communities, resort tourism, agritourism, tourism in emerging markets, sustainable tourism, and the tourism experience.
Dr Naidoo obtained her PhD in 2014 and has published in numerous journals and has presented several papers in international conferences. She has published book chapters in the area of tourism and has also worked on funded research projects in the field of mystery shopping for the public sector, sustainable consumption, decent work, small and medium enterprises, agritourism, tourism and quality of life, sustainable souvenirs and gender issues.

Selected publications 

1.      Naidoo P., Ramseook-Munhurrun P., and Sowamber V. (2020). “Sustainable Tourism Policies and Corporate Branding: Case of LUX* Resorts and Hotels”. In Sharma A., Ignacio Pulido-Fernández J. and Hassan A. (2020) Sustainable Destination Branding and Marketing: Strategies for Tourism Development. 264 pages, CABI Press. 

2.      Naidoo P. and Ramseook-Munhurrun P. (2019). Contribution of Small Social Enterprises to the Tourism Experience. In Philip L. Pearce Hera Oktadiana (Eds). Delivering Tourism Intelligence: From Analysis to Action complete. Emerald Group Publishing: UK. 

3.      Naidoo P. and Sharpley R. (2016) Local Perceptions of the Relative Contributions of Enclave Tourism and Agritourism to Community Well-being: The case of Mauritius, Journal of Destination Marketing and Management, Vol. 5, Issue 1, pp. 16-25.


4.      Paddia- Adjodah, S. Naidoo, P. Sukhoo, A. and Soobron, M. (2012) “Education for Sustainable Development in Mauritius”, Education in a Changing Society, Vol. 1, pp. 14-21. 

5.      Ramseook-Munhurrun, P. and Naidoo, P. (2011), “Customers’ Perspectives of Service Quality in Internet Banking”, Services Marketing Quarterly , Vol. 32, No. 4, pp. 247-264.


6.      Naidoo, P., Ramseook-Munhurrun, P. and Seegoolam, P. (2011), “An assessment of 

Visitor Satisfaction with Nature-Based Tourism Attraction”, International Journal of Management and Marketing Research, Vol. 4, No. 1, pp. 87-98, ISSN: 1933-3153

7.      Sharpley, R. and Naidoo, P. (2010), “Tourism and Poverty Reduction: The Case of Mauritius”, Tourism and Hospitality Planning & Development , Vol. 7, No. 2, pp. 145-162.

 Area of Research Interest and Supervision 

My main research interests relate to Tourism and Hospitality, Sustainable Development,  Small Island Developing States, Green Consumption, Green Hotels, Service Experience and Service Quality, Agritourism, well-being, quality of life and happiness of communities, resort tourism, agritourism, tourism in emerging markets, sustainable tourism, tourism marketing, destination management and tourism education.