BSc (Hons) Data Science with Interactive Marketing

The world is one big data problem.

Programme Information

In this digital and increasingly automated era, much data is produced through customer behavior and preferences, social networking sites, and machinery amongst others. Big data comes in huge volumes, variety, and at customary frequencies. This makes conventional statistical analysis of the data impractical.

Programme Aims and Objectives 

The BSc (Hons) Data Science with Interactive Marketing programme is designed to offer deep-rooted mathematical/statistical and analytical/computational skills to students, in view of empowering them with the necessary competencies required for volumetric data analysis in the context of digital marketing. The programme has been designed with a hands-on approach so that the skills and attributes inculcated may easily and practically be transferable to the industry.

Career Prospects

  • Data Scientists, Data Analyst, Marketing Analyst, Data and Analytics Manager


  • As per UTM’S Admissions Regulations


3/4 years

Applied Probability and Statistics I

Linear Algebra and Matrix Theory

Mathematical Reasoning, Communication and Team Working

Programming for Data Science I

Applied Probability and Statistics II

Information Management for Businesses

Marketing Management

Quantitative Methods for Marketing

Spreadsheet Modelling for Business Intelligence

Database Modelling

Web Data Mining and Business Intelligence

Digital and Social media Management

Programming for Data Science II

Life Skills and Good Practices,

User-Centered Web design

Multivariate Statistical Modelling

Computational Linear Algebra,

Numerical Analysis

Work Placement

Optimization Techniques

Supervised Learning

Time Series Modelling

Data Warehousing

Strategic Online Marketing

Computational Intelligence

Data Science Tools

Applied Stochastic Processes