MA Communication and Public Relations
Connecting to unlimited knowledge
The MA Communication and Public Relations teaches an integrated approach to communication, with public relations ‘earning its keep’ and justifying its place at the heart of corporate management. The programme comes as a unique combination of conceptual, analytical, technical and management skills with special emphasis on Communication and Public Relations.
Prepare professionals from both public and private spheres to cope with the fast-evolving internal and external environment of businesses and develop key (theoretical) transferable skills of imagination and creativity, effective teamwork, communication, decision making and critical self-awareness –core skills, demanded by 21st century employers. Equip students to develop knowledge of the place of public relations in society as a fundamental tool of reputation management. Develop skills in campaign planning and evaluation, which are firmly rooted in understanding ‘the brand’, whether discrete or corporate as well as understanding stakeholders influence on business and vice versa.Career Prospects
- This programme opens up the scope for employment as Marketing Consultant; Market Research Analyst; Public Relations Manager; Internal Communications Manager; Human Resources Manager; Journalist; Speech Writer; Political Campaign Manage; Non-Tenure Track Academic (e.g., lecturer, admissions director, academic advisor, etc.) and Tenure-Track Academic.
Objectives
Equip students with the core knowledge and theoretical underpinning of communication and public relations and associated areas.
Develop a deep theoretical knowledge of the place of public relations in society and in the context of part of an integrated approach to communications – as fundamental tool of reputation management.
Develop skills in campaign planning and evaluation, which are firmly rooted in understanding 'the brand', whether discrete or corporate.
Develop the participants ability to manage their businesses more efficiently via effective engagement of stakeholders.
Requirements
- As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at Masters Level’.
Curriculum
9 Lessons2 years
