MSc Tourism Management and Marketing
The MSc in Tourism Management and Marketing aims at developing …
Free
MSc Tourism Management and Marketing
What you'll learn
To provide an understanding of tourism concepts and marketing related issues.
To demonstrate a critical understanding of the different conceptual, empirical and methodological development of tourism management and marketing.
To demonstrate knowledge of tourism trends in a local and global context.
To analyse marketing strategies and opportunities in the tourism industry.
To encourage decision-making skills in a tourism business environment and ensure a balance between the acquisition of conceptual and practical knowledge.
To enable students to undertake research in the field of tourism and marketing.
MSc Hotel Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
All Levels
MSc International Tourism Management
The rapidly changing tourism environment and globalisation requires that professionals …
Free
MSc International Tourism Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
BSc (Hons) Tourism and Hospitality Management
The tourism industry is one of the largest job providers …
Free
BSc (Hons) Tourism and Hospitality Management
What you'll learn
Understand the complexity of the tourism and hospitality industry.
Acquire multidisciplinary skills to better understand the various areas of tourism and hospitality industry.
Understand the importance of managing the tourism and hospitality experience leading to increased customer satisfaction;
Critically examine the impact of tourism on a destination and appreciate the importance of developing a sustainable tourism industry;
Expose students to hands-on practical experience in the tourism/hospitality industry
All Levels
BSc (Hons) Services Marketing and Management
Management of services is an emerging stream of the service …
Free
BSc (Hons) Services Marketing and Management
What you'll learn
Understand the changing economic, political, legal, socio-cultural and competitive forces affecting the service industry
Understand the distinguishing characteristics of services marketing and their importance in managing the customer experience
Explain the interrelationships between services marketing, operations management and human resource management to allow for the successful implementation of sustainable services management
Understand the strategies used for creating, promoting and delivering services
Review strategies used to create and enhance service quality, customer satisfaction and loyalty
MA Communication and Public Relations
The MA Communication and Public Relations teaches an integrated approach …
Free
MA Communication and Public Relations
What you'll learn
Equip students with the core knowledge and theoretical underpinning of communication and public relations and associated areas.
Develop a deep theoretical knowledge of the place of public relations in society and in the context of part of an integrated approach to communications – as fundamental tool of reputation management.
Develop skills in campaign planning and evaluation, which are firmly rooted in understanding 'the brand', whether discrete or corporate.
Develop the participants ability to manage their businesses more efficiently via effective engagement of stakeholders.
All Levels
BA (Hons) Communication
This programme explores the managerial, social, political, and cultural functions …
Free
BA (Hons) Communication
What you'll learn
Understand the challenges related to communication providing them with skills and background necessary for a future within or beyond communication.
Understand the role and implications of effective communication in the social, cultural, economical and political environment.
Deliver a mix of contextual theory with applied practice to equip learners with the strategic competence for professional role enactment in various professional contexts.