All Levels
MSc International Tourism Management and Digital Marketing
The MSc International Tourism Management and Digital Marketing programme is …
Free
MSc International Tourism Management and Digital Marketing
What you'll learn
equip you with the core knowledge and theoretical underpinnings of international tourism management and digital marketing
extend your understanding of the nature of international tourism flows and the role of government and stakeholders
develop and demonstrate knowledge and understanding of the application of technology and digital marketing within the global tourism context
develop skills and knowledge necessary in decision-making at managerial level
develop your ability to think critically, appraise and apply relevant academic models to the international tourism industry
provide a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management and digital marketing.
All Levels
MA Communication and Public Relations
The MA in Communication and Public Relations (Revised Programme) is …
Free
MA Communication and Public Relations
What you'll learn
demonstrate an advanced understanding of key theories, concepts, and methodologies in the field of communication, public relations and interrelated disciplines.
analyse and critically evaluate communication processes, strategies, and messages within diverse organisational, cultural, and societal settings.
foster a profound comprehension of the societal role of public relations and its integration within broader communication strategies, particularly emphasising its central role in reputation management.
develop comprehensive communication plans and campaigns, demonstrating strategic thinking and problem-solving abilities.
engage in ethical and responsible communication and public relations practices, demonstrating awareness of the social, cultural, and ethical implications of communication choices.
incorporate technology-driven solutions into communication planning and execution, leveraging digital tools and platforms to enhance audience engagement and message dissemination.
All Levels
BA (Hons) Communication and Digital Media
The BA (Hons) Communication and Digital Media (Revised Programme) has …
Free
BA (Hons) Communication and Digital Media
What you'll learn
acquire comprehensive knowledge of communication theories, concepts and strategies;
gain the knowledge and skills to use digital communication technologies to convey messages across digital platforms and social media channels;
cultivate critical thinking and problem-solving skills, empowering students to apply theoretical concepts to practical scenarios within the communication and digital media industry;
encourage students to integrate communication skills and innovative approaches into their research projects and assignments, encouraging creativity and exploration of emerging trends within the field;
promote collaborative learning experiences, emphasising the importance of cooperation, and mutual respect among peers
All Levels
BSc (Hons) Services Management, Innovation and Digital Marketing
Welcome to the BSc (Hons) Service Management, Innovation, and Digital …
Free
BSc (Hons) Services Management, Innovation and Digital Marketing
What you'll learn
Understand the rapidly evolving economic, political, legal, socio-cultural, and competitive forces impacting the global service industry;
Explain the relationships between services management, digital marketing, and innovation to respond to the fast-changing requirements of the business environment;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies in digital marketing shaping the future of the services industry;
Demonstrate the application of theory in practice through a range of project-based assignments and work placement;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.
All Levels
BSc (Hons) Travel and Tourism Management
The travel and tourism industry is a thrilling and diverse …
Free
BSc (Hons) Travel and Tourism Management
What you'll learn
Understand the complexities of the travel and tourism industry, including key players and contemporary trends;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies shaping the future of the travel and tourism industry;
Develop an association between theory and practice through a range of project-based assignments and work placement;
Promote a customer-centric approach, emphasising the importance of service excellence and service experience essential to the travel and tourism industry;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.
All Levels
MSc Tourism Management and Marketing
The MSc in Tourism Management and Marketing aims at developing …
Free
MSc Tourism Management and Marketing
What you'll learn
To provide an understanding of tourism concepts and marketing related issues.
To demonstrate a critical understanding of the different conceptual, empirical and methodological development of tourism management and marketing.
To demonstrate knowledge of tourism trends in a local and global context.
To analyse marketing strategies and opportunities in the tourism industry.
To encourage decision-making skills in a tourism business environment and ensure a balance between the acquisition of conceptual and practical knowledge.
To enable students to undertake research in the field of tourism and marketing.
All Levels
MSc Hotel Management
With the rapid development of the tourism industry worldwide and …
Free
MSc Hotel Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
All Levels
MSc International Tourism Management
The rapidly changing tourism environment and globalisation requires that professionals …
Free
MSc International Tourism Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
All Levels
BSc (Hons) Tourism and Hospitality Management
The tourism industry is one of the largest job providers …
Free
BSc (Hons) Tourism and Hospitality Management
What you'll learn
understand the structure, dynamics, complexities and major global trends of the tourism and hospitality industry;
acquire multidisciplinary skills to gain proficiency in tourism and hospitality management;
understand the importance of sustainable destination planning and management, considering the diverse needs and expectations of tourists and local communities;
integrate theoretical knowledge with practical experience through work placement and industry-based assignments to address industry challenges effectively;
develop research skills to empower you to analyse industry trends, assess customer satisfaction, and make informed decisions about different areas of tourism and hospitality management;
recognise the importance of staying abreast of emerging trends, technologies, and best practices to thrive in the dynamic field of tourism and hospitality management.
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