All Levels
BSc (Hons) Services Management, Innovation and Digital Marketing
Welcome to the BSc (Hons) Service Management, Innovation, and Digital …
Free
BSc (Hons) Services Management, Innovation and Digital Marketing
What you'll learn
Understand the rapidly evolving economic, political, legal, socio-cultural, and competitive forces impacting the global service industry;
Explain the relationships between services management, digital marketing, and innovation to respond to the fast-changing requirements of the business environment;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies in digital marketing shaping the future of the services industry;
Demonstrate the application of theory in practice through a range of project-based assignments and work placement;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.
All Levels
BSc (Hons) Travel and Tourism Management
The travel and tourism industry is a thrilling and diverse …
Free
BSc (Hons) Travel and Tourism Management
What you'll learn
Understand the complexities of the travel and tourism industry, including key players and contemporary trends;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies shaping the future of the travel and tourism industry;
Develop an association between theory and practice through a range of project-based assignments and work placement;
Promote a customer-centric approach, emphasising the importance of service excellence and service experience essential to the travel and tourism industry;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.
All Levels
MSc Tourism Management and Marketing
The MSc in Tourism Management and Marketing aims at developing …
Free
MSc Tourism Management and Marketing
What you'll learn
To provide an understanding of tourism concepts and marketing related issues.
To demonstrate a critical understanding of the different conceptual, empirical and methodological development of tourism management and marketing.
To demonstrate knowledge of tourism trends in a local and global context.
To analyse marketing strategies and opportunities in the tourism industry.
To encourage decision-making skills in a tourism business environment and ensure a balance between the acquisition of conceptual and practical knowledge.
To enable students to undertake research in the field of tourism and marketing.
All Levels
MSc Hotel Management
With the rapid development of the tourism industry worldwide and …
Free
MSc Hotel Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
All Levels
MSc International Tourism Management
The rapidly changing tourism environment and globalisation requires that professionals …
Free
MSc International Tourism Management
What you'll learn
Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
All Levels
BSc (Hons) Tourism and Hospitality Management
The tourism industry is one of the largest job providers …
Free
BSc (Hons) Tourism and Hospitality Management
What you'll learn
Understand the complexity of the tourism and hospitality industry.
Acquire multidisciplinary skills to better understand the various areas of tourism and hospitality industry.
Understand the importance of managing the tourism and hospitality experience leading to increased customer satisfaction;
Critically examine the impact of tourism on a destination and appreciate the importance of developing a sustainable tourism industry;
Expose students to hands-on practical experience in the tourism/hospitality industry
All Levels
BSc (Hons) Services Marketing and Management
Management of services is an emerging stream of the service …
Free
BSc (Hons) Services Marketing and Management
What you'll learn
Understand the changing economic, political, legal, socio-cultural and competitive forces affecting the service industry
Understand the distinguishing characteristics of services marketing and their importance in managing the customer experience
Explain the interrelationships between services marketing, operations management and human resource management to allow for the successful implementation of sustainable services management
Understand the strategies used for creating, promoting and delivering services
Review strategies used to create and enhance service quality, customer satisfaction and loyalty
All Levels
MSc Property and Resort Management
With continual global challenges like sustainability threats and scarcity of …
Free
MSc Property and Resort Management
What you'll learn
To provide students with an understanding on the complexity of the tourism property and resort businesses
To build up their ability for assuming strategic roles in the planning and development of tourism resort and properties;
To develop skills and knowledge necessary in decision-making at managerial level, specifically in the context of resort and property management
To gain managerial competencies necessary for middle management positions within the tourism resort and property industry
To train mid-management & junior staff at management & operational levels of the industry
To equip students with sufficient knowledge & techniques in order to enable them to assist decision makers in resort and property planning & management
To develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management
- 1
- 2