MSc International Tourism Management

Connecting you to the world

The rapidly changing tourism environment and globalisation requires that professionals possess skills in strategic analysis and knowledge necessary for informed and flexible decision-making. It is important that these professionals understand the complexity and dynamics of this growing sector and are able to operate at a global level. This programme is designed to cater for professionals within the industry who wish to gain or enhance their qualifications and theoretical awareness to advance their careers in international tourism management.
The programme aims to integrate theoretical and practical understandings and their global development from both the developed and developing world so that students are better able to cope with their current and future roles and responsibilities in the tourism industry.

Career Prospects

  • This programme opens up the scope for employment at management level in national tourist organisations, destination management and marketing organisations, local, regional and national government agencies, international tour operators and visitor attractions.

Objectives

Equip students with the core knowledge and theoretical underpinnings of international tourism management
Extend their understanding of the nature of international tourism flows and the role of government and stakeholders
Develop skills and knowledge necessary in decision making at managerial level
Develop students’ ability to think critically, appraise and apply relevant academic models to the international tourism industry
Develop a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management

Requirements

  • As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at Masters Degree Level

Curriculum

12 Lessons2 years

Module

International Tourism Development
International Tourism Marketing
Consumer Behaviour in Tourism
Managing Tourism Organisations
Research Methods
Technology and Tourism
Managing Visitor Attractions
Managing Service Experiences
International Festivals and Events Management
Tourism and Sustainable Development
Tourism and Globalisation
Destination Management and Marketing