BSc (Hons) Services Management, Innovation and Digital Marketing

Empowering Future Innovators

Welcome to the BSc (Hons) Service Management, Innovation, and Digital Marketing programme, designed to keep you at the forefront of customer experience, innovation, and digital marketing. This Bachelor’s programme is your gateway to mastering the integration of traditional business practices with digital technologies, equipping you to plan, develop, and promote services across dynamic sectors such as retail, hospitality, education, transportation, banking, and healthcare. Through immersive work placements and exciting industry projects, you will gain hands-on experience to tackle real-world challenges and seize opportunities in the service sector. Explore exciting topics like Digital Marketing, Social Media Management, and the fundamentals of Graphic Design to stay ahead of industry trends. Get ready for a future filled with endless possibilities!

Objectives

Understand the rapidly evolving economic, political, legal, socio-cultural, and competitive forces impacting the global service industry;
Explain the relationships between services management, digital marketing, and innovation to respond to the fast-changing requirements of the business environment;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies in digital marketing shaping the future of the services industry;
Demonstrate the application of theory in practice through a range of project-based assignments and work placement;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.

Requirements

  • Applicants should satisfy the University’s General Entry Requirements for admission.

Curriculum

29 Lessons3 years (FT) / 4 years (PT)

Year 1

Services Marketing
Business Communication
Digital Consumer Behaviour
Introduction to Graphic Design*
Social Media Marketing
Creative Skills for Digital Marketing*
Creative People and Organisations
Essentials of Statistics
Hospitality Management
Artificial Intelligence and Digital Marketing

Year 2

Year 3