BA (Hons) Communication

Communication for life

This programme explores the managerial, social, political, and cultural functions of communication as it occurs in and beyond organisational settings. Historical, existing and emergent phenomena in a context of communication studies are addressed. Students will learn about communication in an increasingly challenging environment and have the opportunity to explore media production, think critically and develop creative skills in the field
Offer students a range of transferable skills, highly relevant to the rapidly changing communication landscape. Overseas Candidates Overseas candidates whose first language is not English and/ or French and who do not hold equivalent professional qualification taught in English and French, will be required to produce evidence of their competence in English and French. The normal requirements are either: (a) An International English and French Language Testing System (IELTS) or (b) A Test of English and French as a Foreign Languages (TOEFL) or (c) A certificate from a recognised authority confirming that applicant has the required knowledge or qualification in the English and French language to be admitted to the course.

Career Prospects

  • For those who wish to become supervisory/Mid-management and management positions in various areas such as Social and Digital media; Public Relations, Journalism, Event and Media planner, Social media manager, Human resources, Sales executive, Health educator, Business reporter, editor.

Objectives

Understand the challenges related to communication providing them with skills and background necessary for a future within or beyond communication.
Understand the role and implications of effective communication in the social, cultural, economical and political environment.
Deliver a mix of contextual theory with applied practice to equip learners with the strategic competence for professional role enactment in various professional contexts.

Requirements

  • Applicants should satisfy the University’s General Entry Requirements for admission.

Curriculum

29 Lessons3 years (FT) / 4 years (PT)

Year 1

Introduction to Communication Theories
Business Communication
French for the Media
Introduction to Journalism
Graphic Design for Marketing
Marketing
Culture and Communication
Audio Visual Production I (Theory)
Web design
Essentials of Statistics

Year 2

Year 3