BSc (Hons) Services Marketing and Management
For people in charge of change
Management of services is an emerging stream of the service economy. The service-based industries are not only expanding rapidly but are also complex and demanding business areas, and requires tailor-made sustainable management and marketing approaches to meet the increasingly competitive challenges of the service sector. This programme focuses on the interaction between service providers and customers to identify and understand customer needs which are of key importance in sustaining today’s competitive service environment.
The programme aims to enhance an individual’s management and marketing knowledge, skills and understanding of Key Performance Indicators that drives this dynamic sector. It also includes the principles of marketing and reviews the strategies for creating, promoting and delivering services for both profit-making and public sector organisations.Career Prospects
- Mid-management and management positions in various areas of retail business and service organisations. The transferable skills acquired from this programme also allow the graduates to work in other sectors such as retailing, hospitality, finance, health, education, telecommunications and non-profit making organisations.
Objectives
Understand the changing economic, political, legal, socio-cultural and competitive forces affecting the service industry
Understand the distinguishing characteristics of services marketing and their importance in managing the customer experience
Explain the interrelationships between services marketing, operations management and human resource management to allow for the successful implementation of sustainable services management
Understand the strategies used for creating, promoting and delivering services
Review strategies used to create and enhance service quality, customer satisfaction and loyalty
Requirements
- As per UTM ‘Admissions Regulations’ and ‘Admission to Programmes of Study at undergraduate Level’
Curriculum
6 Lessons3 years (FT) / 4 years (PT)
