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Doctor in Business Administration (DBA)
What you'll learn
identify in-depth knowledge of the underpinning theories and scholarly literature of business administration and related disciplines, and their application in practice.
undertake rigorous research that contributes to theory and practice in business administration.
apply research methods skills, advanced empirical tools and techniques to develop applied research strategy.
apply effective communication skills to present written works and ideas in doctoral seminars and other forums.
MSc International Tourism Management and Digital Marketing
What you'll learn
equip you with the core knowledge and theoretical underpinnings of international tourism management and digital marketing
extend your understanding of the nature of international tourism flows and the role of government and stakeholders
develop and demonstrate knowledge and understanding of the application of technology and digital marketing within the global tourism context
develop skills and knowledge necessary in decision-making at managerial level
develop your ability to think critically, appraise and apply relevant academic models to the international tourism industry
provide a grounding in postgraduate research practices, theoretical approaches and debates in international tourism management and digital marketing.
MA Communication and Public Relations
What you'll learn
demonstrate an advanced understanding of key theories, concepts, and methodologies in the field of communication, public relations and interrelated disciplines.
analyse and critically evaluate communication processes, strategies, and messages within diverse organisational, cultural, and societal settings.
foster a profound comprehension of the societal role of public relations and its integration within broader communication strategies, particularly emphasising its central role in reputation management.
develop comprehensive communication plans and campaigns, demonstrating strategic thinking and problem-solving abilities.
engage in ethical and responsible communication and public relations practices, demonstrating awareness of the social, cultural, and ethical implications of communication choices.
incorporate technology-driven solutions into communication planning and execution, leveraging digital tools and platforms to enhance audience engagement and message dissemination.
BA (Hons) Communication and Digital Media
What you'll learn
acquire comprehensive knowledge of communication theories, concepts and strategies;
gain the knowledge and skills to use digital communication technologies to convey messages across digital platforms and social media channels;
cultivate critical thinking and problem-solving skills, empowering students to apply theoretical concepts to practical scenarios within the communication and digital media industry;
encourage students to integrate communication skills and innovative approaches into their research projects and assignments, encouraging creativity and exploration of emerging trends within the field;
promote collaborative learning experiences, emphasising the importance of cooperation, and mutual respect among peers
MBA Business Analytics
What you'll learn
Data: Identify technical platforms for data collection, preparation, processing, analysis, and distribution.
Skills: Better address issues in varied businesses; develop sophisticated analytical modelling and problem-solving abilities.
Reporting Techniques: Study reporting methods with a focus on large data visualisation and analytical outcomes.
Communications: Study the smartest techniques for communicating analytical and sophisticated conclusions to various audiences.
Management skills: Develop core management abilities that are pertinent to initiatives using business analytics, such as creating, planning, implementing, leading teams, and handling disagreement.
Diploma in Legal Studies
What you'll learn
The Diploma in Legal Studies covers core legal areas like contract law, criminal law, and company law.
It emphasizes digital proficiency, corporate governance, and human rights.
The programme prepares students for diverse legal careers and business roles.
It also fosters research skills and ethical legal practices.
BSc (Hons) Services Management, Innovation and Digital Marketing
What you'll learn
Understand the rapidly evolving economic, political, legal, socio-cultural, and competitive forces impacting the global service industry;
Explain the relationships between services management, digital marketing, and innovation to respond to the fast-changing requirements of the business environment;
Provide students with the multidisciplinary theoretical knowledge and skills as well as hands-on practical experience to adapt to the emerging trends and technologies in digital marketing shaping the future of the services industry;
Demonstrate the application of theory in practice through a range of project-based assignments and work placement;
Equip students with practical and transferable skills such as critical thinking, research skills, teamwork, resilience, time management and communication skills that are highly attractive to employers.